Aussie retail training for Chinese supermarket group
Supporting the rapid development of the retail business in China, Meat & Livestock Australia conducted staff training for new market entrant Beijing Zhuochen Animal Co in Beijing during April.
In March, Beijing Zhuochen established retail counters in stores owned by large Chinese supermarket chain, Jingkelong.
The three-day training provided by MLA included cutting demonstrations, sampling, display management and yield calculation.
The program encouraged the participants to enhance their skills and lift their overall knowledge of Australian beef, in particular the use of non-loin cuts at retail.
The training focused predominately on frozen beef however Beijing Zhuochen personnel acknowledged that chilled meat can provide better product display and less loss, and they signalled their intention to use it in their retail programs in future.
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