United Auctions is to rebrand the long-standing Perth Bull Sales as the Stirling Bull Sales.
Scotland’s leading livestock auctioneering firm has taken the decision to update the Bull Sales’ brand to reflect its Stirling location.
The world-famous event, established in Perth in 1865, takes place annually in February, May and October and attracts more than 22,000 UK and international visitors each year.
The sales were transferred to Stirling in 2009 as part of the company’s amalgamation of its Perth and Stirling businesses into a single centre of operation at the new Stirling Agricultural Centre.
While it made sense to retain the internationally recognised brand at that time, it has become clear that the name creates misunderstanding regarding where the sales actually take place as well as ambiguity in how to refer to them.
David Leggat, executive chairman of the UA Group said: “We are incredibly proud of the Perth element of the Bull Sales’ heritage, which is held dear to many people, including myself.
However, the event has been known anecdotally as the Stirling Sales since they moved here nearly three years ago and we feel the time is right to officially adapt the name for clarity of location.”
The new brand comes into immediate effect with the first, official Stirling Bull Sales being the Autumn Sales held from October 22nd to 24th 2012.
Meat Trade News Daily Supporting British Pig Farmers
Source: Argentine Beef Packers S.A.
Back to News Headlines